Topic: Sustainability Product Differentiation: Creating and Discovering New Value
Conversation Starter: Doug Brown Manager, Business Strategy, Sustainability at BASF
Date: THURSDAY October 22, 2015 8am-Noon
(Rescheduled due to severe last minute speaker schedule challenges).
Location: Disclosed only to attendees – metro Milwaukee
With 50,000 SKUs in your portfolio where do you start looking for existing or potential sustainability products within your product portfolio? Come learn from an expert in the field at doing just that. BASF is partnering with other companies to look at product and supply chain opportunities in sustainability.
Companies are striving to differentiate their more sustainability and socially responsible practices and products.
But is it working? Does sustainability really impact buying decisions? Where should we be focusing our attention? Who and where is the audience? Where can we create value? How does it differ in B2C versus the B2B businesses? How can we prove the business case?
Doug Brown is a member of BASF’s North American corporate management team for sustainable development and serves as Business Strategy & Implementation Manager. Doug is subject matter expert on sustainability to BASF, serving as the primary intermediary for 12 operating divisions with annual revenue of $19 billion across several industries including; Transportation, Agricultural, Consumer goods, Construction and Packaging.
In his role, Doug consults with business management teams to assess how effectively they leverage sustainability with emphasis on; customer engagement, innovation & portfolio management, and commercialization of technology developments. Through BASF’s Applied Sustainability methodology, we develop a 360° view on sustainability performance including how each product contributes to specific value chain needs and how to articulate these values in highly competitive markets.
Doug joined BASF in 1997, has held various Sales & Marketing leadership roles throughout his career and has considerable expertise in the built environment. Doug serves on the USGBC HealthBuild Advisory Council and the Board of Directors for the Sustainable Building Industries Council.
Interested in attending or learning how your company can become involved in the Milwaukee Sustainability Roundtable? Contact Matthew at 414-939-3594